Cover image for The practice of Islamic relationship marketing among takaful agents and its effect on customer trust and commitment / Research team, Assist. Prof. Dr. Marhanum Che Mohd Salleh, Assoc. Prof. Dr. Nurdianawati Irwani Abdullah.
The practice of Islamic relationship marketing among takaful agents and its effect on customer trust and commitment / Research team, Assist. Prof. Dr. Marhanum Che Mohd Salleh, Assoc. Prof. Dr. Nurdianawati Irwani Abdullah.
Title:
The practice of Islamic relationship marketing among takaful agents and its effect on customer trust and commitment / Research team, Assist. Prof. Dr. Marhanum Che Mohd Salleh, Assoc. Prof. Dr. Nurdianawati Irwani Abdullah.
Author:
Marhanum Che Mohd Salleh, researcher

Nurdianawati Irwani Abdullah, researcher

International Shari'ah Research Academy for Islamic Finance (ISRA)
Physical Description:
28 pages : illustrations ; 30 cm.
Series:
Research paper ; No.65/2014.
Subject Term:
Insurance -- Religious aspects -- Islam

Insurance, Takaful

Relationship marketing